Start with your hair: swap bottles for bars
One of the simplest places to start is your shampoo. The Beauty Kitchen’s Spearmint and Orange shampoo bar is a real workhorse – it’s plastic-free, vegan, cruelty-free and lasts up to 70 washes. That’s the equivalent of two big plastic bottles saved from the bin. I’ve used their shampoo bar myself, and it lathers beautifully without leaving your hair feeling stripped. Plus, it smells lovely and fresh. Keep it dry between washes by popping it on a soap rack or in a breathable pouch – it’ll last even longer.
Simplify your skincare without losing quality
Facetheory is a great go-to for those of us who want effective skincare but don’t want to compromise our values – or spend a fortune. Their cleansers and moisturisers come in recyclable glass and aluminium packaging, and they keep things pared back and fuss-free. Their formulas are well thought out, using ingredients that are plant-based and gentle. It’s ideal if you’ve got sensitive skin but still want visible results.
Treat yourself to something handmade and planet-friendly
When you’re in the mood for something a bit special – maybe a gift or a treat for yourself – Bloomtown is a lovely option. Their products are handmade in small batches, so it’s a real artisan approach. All of their scrubs and botanical oils feel that little bit luxurious without the big price tag or guilt attached. They also actively support reforestation efforts, so you know your pennies are doing double duty.
Go natural with your makeup
Makeup is often the trickiest area to tackle when going eco, especially if you still want decent coverage and a bit of glam. Honeypie Minerals and Lily Lolo are both stellar choices. They use natural ingredients and leave out the nasties like talc, parabens, or synthetic dyes – and if you’ve got sensitive skin, you’ll really notice the difference. I’ve used Lily Lolo’s mineral foundation on warm country dog walks and cooler town days alike – it stays put and feels weightless.
Build a beauty routine that works for you (and the Earth)
Benecos is my go-to for everyday essentials. From creamy blushers to gentle facial wipes, they offer a well-rounded range at genuinely affordable prices. Their ethos is bang-on too – organic ingredients, recyclable packaging, and formulations that actually perform without costing the earth. If you’re building a basic eco-kit, Benecos is a great brand to anchor your rotation.
And of course, no list would be complete without *Dr. Bronner’s*. Their castile soaps are incredibly versatile and come in a bottle made from 100% post-consumer recycled plastic. One bottle goes a long way – I’ve used it as body wash, hand soap, and even for cleaning makeup brushes. Their Lavender or Baby Unscented versions are safe for the whole family, too.
A final thought before you overhaul your shelf
You don’t need to bin everything and start from scratch – in fact, the most sustainable option is always to use up what you already own. But when it’s time to replace an item, think of it as an opportunity to make a conscious swap. These brands show that you can build a beauty routine that reflects your values – natural ingredients, kind practices, and low-impact packaging – without needing to spend a small fortune.
Just start where you are and build from there. Even one switch – like swapping your shampoo or choosing a natural blusher – makes a difference. And the more of us who do it, the bigger the impact.
